July 29th, 2010
by Sandy Riser
Last week we talked focus and commitment. This week I want to highlight an exercise that really helps my clients identify goals and put definition around getting things done.
WHAT
– Objective you are committed to achieving
– In the next 30, 60, 90 days
WHY
– Why is this a priority
– Who else will benefit
– How will it feel
– How will you grow, what new habit will you have
HOW
– Specific actions (down to the smallest actions needed)
– Dates to be completed
– How will you know it is done
You should never have more than three of these going at one time. Try it, you’ll like it!
Tags: business coaching, getting things done, time management
Posted in Business (including coaching) | No Comments »
July 28th, 2010
by Sue Zepeda

Are you drowning in a sea of information?
We are bombarded daily with more information than we can handle from our TV’s, radios, mailboxes and Inboxes. According to the Information Overload Research Group at http://www.iorgforum.org/, “53% of people surveyed believe that less than half the information they receive is valuable or useful.”
Still, like sun worshipers on the beach we are determined to soak up even more.
But how much information do we really need to have for our personal lives and business? More often than not, the information we receive is far greater than what we actually require; hence the creation of Information Overload.
In the next few weeks I will focus on how you can fight back – and make choices that will increase your ability to make informed decisions about your business with the information that you choose to keep.
Until next time,
Happy organizing!
Tags: business, decisions, information, overload, valuable
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July 27th, 2010
by Sandy Riser
I was on a trip this past week and had a horrible experience with customer service with a hotel that prompted me to write today about how customer service is marketing. So many businesses forget this – if a customer has a bad experience, how many people do you think they will tell? In today’s world, with all of the online reviews, etc. they will tell plenty! None of us can afford that kind of marketing.
Think about all of your interactions with your customers. What must it be like to be on the receiving end of your customer service? What is needed to make it one that they will tell all of their friends about how good the experience was? How can you make them raving fans?
Today, observe all of your client interactions. What do you think your customers are thinking?
Tags: customer service, Marketing
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July 22nd, 2010
by Sandy Riser
Last week we talked about how to identify what you want to work on. This week I want to focus on commitment and an exercise that really helps me get to exactly what I am going to do.
First I look at this:
- What is broken/needs to be fixed
- What needs to be perfected
I create no more than three of each in my business. So if last week we were looking at sales and marketing, what are the things that just don’t work in your business and then what works, but could be so much better.
The commitment comes that you will work them until they are done. You can’t add a new one until these are done. Then the key is to schedule time on your calendar (just like an appointment) to work on them.
So try that today – what are the three (maximum) things you need to fix and the three you need to perfect. Stay focused on those and you will get so much more done than you could imagine.
Next week – an exercise to put definition, focus, and commitment on the “what to work on”.
Tags: business coaching, getting things done, time management
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July 20th, 2010
by Sandy Riser
What is new in your business? Do you have a new product, a new offering, a new package of services? If not, it is time to create one.
One thing I learned awhile ago is to think of something you like personally. Now, think how you could incorporate that thing you like into your business.
For example, I love to give presentations – always have. And I love to travel. This month we are launching a new division of The Next Level called Pure Joy. Pure Joy is our division where we offer business and motivational speaking for organizations looking for keynote speakers and session speakers.
So, what do you love to do? Now, how can you incorporate that into your business? Get on it – you will love it.
Tags: Marketing, public speaking, pure joy
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July 15th, 2010
by Sandy Riser
When I work with clients we often start with identifying what parts of the business need some work. The first thing that will help is to determine what you want to work on. A simple exercise that facilitates this is to look at the three major areas of your business:
- Sales/Marketing
- Financial Aspects
- People (including yourself)
This helps stimulate the brain for where you want to focus. Think about if there is an area in increasing revenue (sales and marketing) that you need to work on. Or is there a place you can be more efficient such as expense (finances). Or maybe your time management or an employee that needs to be replaced (people).
And if you have multiple parts to your business or a new function you want to launch you can find what you want to work on there.
Next week – a method to nail down things in those three areas
Tags: business coaching, getting things done, time management
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July 13th, 2010
by Sandy Riser
There are many ways to create raving fans out of your clients and prospects, but today let’s talk about literally making them fans…fans of your Fan Page on Facebook!
I am sure you have heard of viral marketing when it comes to social media. Well, the way you can make your messages “go viral” as an organization is through your Facebook Fan Page. One of my clients is the Tucson Jazz Society. The other day I asked on their Fan Page for current fans to invite their friends to become fans of TJS’s Fan Page. In 48 hours we got 15 more fans! We just asked.
So, don’t forget to ask. Just like if you met someone at a networking event and you wanted to get to know more about them, you’d ask. It is the same with your Fan Page. Just ask.
Tags: Facebook, facebook fan page, fan page, Marketing, tucson jazz society
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July 13th, 2010
by Diane Visscher
There are three reports that make up the cornerstone of a company’s financial statements. They are the Balance Sheet, Income Statement and Cash Flow Statement.
The Balance Sheet is a snapshot of a company at a precise moment in time, while the Income Statement summarizes the company’s sales and expenses over a period of time, (monthly, quarterly or yearly). Like the Income Statement, the Cash Flow Statement is a report on a company’s activities over a period of time; however its purpose is to show how much cash comes in and goes out of the business. On the surface the Cash Flow Statement might sound a lot like the Income Statement but, as you will see, there is a big difference between the two.
So, as you might have guessed, the next series of financial blogs are going to dig deeper into these essential three statements that every small business owner must understand in order to effectively manage his or her company.

Tags: balance, Balance Sheet, business, business finances, Cash Flow, Financial Statements, Income Statements, small business, Statement of Cash Flow
Posted in Accounting | No Comments »
July 8th, 2010
by Sandy Riser
So, you have a blog and it seems no one is reading. Or you have a Facebook Fan Page and you never get any new readers. Ask yourself how people would know it was out there?
This is going to seem weird, but you need to market your marketing! Drive people to your website, Fan Page, etc. by advertising. Not the kind of advertising that costs money, but put links in your email signature, talk about it in your newsletter, add it to your business card, or send a postcard to your clients.
Take a minute and think about all the places you could advertise that you are using these other medias. Write it down and start today. Share any ideas here about other places you think it would make sense to “advertise”.
Tags: blogs, Facebook, Marketing, social media, social networking
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July 6th, 2010
by Sandy Riser
How much time each week/month do you spend doing research and development for your business? Sometimes when I ask this question I get some very interesting looks.
In my corporate days we spent about 40% of our total resources on R&D. That is how we always moved the company forward. So if we take that into our small businesses and we aren’t even spending an hour a week creating new concepts for our business (or perfecting ones we already have), how do we expect to grow?
Try this technique. Make a list of three things you might want to do with your business. New concepts you want to launch or things you currently have that need some work. Put aside an hour a week to work on that. You will be amazed at how much you get done.
It will stimulate your passion for your business.
Tags: business coaching, R&D, research and development
Posted in Business (including coaching) | No Comments »