Archive for February, 2010

Telephone Freedom

Thursday, February 18th, 2010

Ah, telephones. We love them and hate them. We declare our disgust with their incessant ringing - yet don’t dare to not answer, no matter if in the middle of dinner, standing in line at the store or even in the bathroom. We are slaves from the moment we wake.

One day I decided that I didn’t have to answer a ringing phone simply because it rang. Nothing happened. The sun shone and the earth continued to rotate on its axis. It was my first step to telephone freedom, and since then have learned a few interesting facts I would like to share.

On average, an unplanned telephone call lasts 12 minutets; while a planned call lasts only seven minutes. If you make or receive a dozen calls, that five-minute difference is wasting an hour of your time every day. An hour that you could be spending working on your business or at the gym. Today, why not try something new to reclaim that time:

  1. Batch your calls. Keep a list of all the people you need to call along with pertinent notes and make the calls consecutively (during a block of time you learned about in my last blog). You’ll be in Phone Mode and get through the list quicker.
  2. Make phone calls right before lunch or just before closing time.  The recipient will be eager to end the call quickly.
  3. If you need only to give information, call during the lunch hour when no one is there. You can leave a detailed message while avoiding chatting about Aunt Martha’s knee surgery. 
  4. State on your voicemail when callers can expect your return call. For example, my voicemail says that I return calls between 4:30 and 6:30 pm. That way, nobody is sitting around waiting for me; and if I am able to call before that time it is a pleasant surprise.

Keeping in touch with clients, colleagues and friends is an important part of our business and personal lives. But when needless  chatting takes over and we find ourselves talking more than working, it is time to stop and regain control.  Give yourself permission to take the first step toward telephone freedom.

Too Many Interruptions?

Thursday, February 18th, 2010

Are you finding it difficult to finish projects in a timely manner, write proposals or even meet with clients because you are constantly being interrupted by telephone calls and unscheduled visits from others? You are far from alone. Did you know that interruptions cause us to lose almost half of an entire eight-hour workday? And that on average we are interrupted 6 - 7 times every hour? At this rate, how can we expect to get anything done?

The answer lies in learning a few techniques to avoid interruptions.  Let’s say you work in an office where you are clearly visible, so visitors invite themselves in for a chat because they have nothing better to do. A few ideas to discourage this include:

  1. Stand up and don’t sit back down. By not offering a chair you are giving them a clue that you are too busy to chat. They’ll get the message.
  2. Look at your watch. Tell the visitor that you have 10 minutes to meet a deadline. They won’t want to wait and will move on.
  3. Get up and tell the visitor you are on the way to the restroom; they can chat on the way.
  4. Reposition your desk so that you can’t make direct eye contact while working.
  5. Hang a sign on your door indicating when you will be available.

Although these techniques work on the spur of the moment, the most effective way to work on tasks without interruption is by carving out blocks of time in your calendar rather than trying to keep all the tasks you have to do in your head. For instance, if you have to draft a proposal which you think will take about an hour, make an appointment with yourself for 90 minutes (to give yourself wiggle room) and block out that time in your planner. So if you block out 9:00 – 10:30 am, there is only one task you will be working on during that time: the proposal. You protect the planned time by choosing to not answer the phone, checking email or receiving unscheduled visitors.

Then, you can block out time from 10:30 – 11:30 to return phone calls, check email, and do a host of other minor tasks you can’t seem to find time for. A great resource to help you know which tasks you should do first is David Allen’s book, “Getting Things Done.”

I would love to hear how you avoid interruptions at work, so comment back and let me and the other readers know!

Budgeting – Taking the First Step

Tuesday, February 9th, 2010

What are the tools you need to create a budget?  Most would think a crystal ball.  How else would anyone know the future?  This is where most that fear budgets go wrong.  Why?  My guess is that most small business owners don’t really understand budgets.  So what is a budget?  A budget is not a prediction of the future, but instead an estimate, or best guess, of what will be.  A budget is your business plan written in the language of dollars and cents or a road map that points you in the direction of achieving your goals, for a month, a year or beyond.

If your   Business New Year’s Resolution has mention of finances, then a budget would be the second step after creating   The Elusive Company Vision.   It is always nice to know where you want to go, but how to get there is the majority of the battle.  Don’t misunderstand that because budgeting is such an important task it must also be an overwhelming one.  Any owner who “knows” their business can put together a well planned, realistic budget.  Over the coming weeks we will do just that, step-by-step create a working road map toward your vision.

Building Your Brand – the one you can’t see

Tuesday, February 9th, 2010

Building on what I talked about last week about branding, let’s expand on the things to think about concerning building a brand you can’t see.  Here are some questions:

How do you greet your customers? 
How do you answer the phone?
What do you wear to meet with them?
How prepared are you?
Do you show up on time?
Did you research their company before the meeting if it is the first time you meet with them?
Is what they need your top priority?

If you can answer these with certainty and you would want to buy your products or services from you (or better yet, make me want to buy them – since I am rather picky!) then you are halfway there.

Chunking Down (or up!)

Monday, February 8th, 2010

I talked a bit last week about chunking down for myself.  I had a big project I wanted to get done, but it was overwhelming and I needed to break (or chunk) it down into little pieces that were manageable.  I get one done, I go on to the other, but I have a sense of getting things done because I am checking them off as I do them – ahhhh….

Getting things done often requires some of us to break into little pieces or for others coming up (chunking up) a level to see the bigger picture and not get mired in the minutia is important.  Think about something you absolutely want to do that is cool, but you never get to it.  Now ask yourself – is it overwhelming?  Chunk down.  Or are you worried about all the little details?  Chunk up and see the objective. 

Try it and tell me what you think.  Did it help?  Make sure to put the chunks on your calendar to dedicate it to yourself like an appointment and let me know if you “got ‘er done”.

Little things

Monday, February 8th, 2010

Sometimes people have the notion that in order to get more organized, they will need to change the very core of their being. Well, that is simply not the case. We shouldn’t have to change what makes us who we are. What we can, and should do, is to adopt better habits so we can be the best that we are meant to be.

Try adopting one new habit this week; say, finding one place to keep your car keys all week long so you don’t have to hunt for them.  Or, if you wear reading glasses, train yourself to only lay them down at your desk, or on your nightstand or wherever else is convenient. The point is to find one place to put your things. Remember when your mother used to tell you, “If you use it, put it back.” Try it for a week and see how much better it feels to know where your keys or glasses are every time. Then, write me back and tell me what new habit you adopted and how good it feels!

What is important in your business?

Saturday, February 6th, 2010

This week my business coach (yes, I have one too and she is fabulous!) and I were talking about focusing on what I wanted to do to expand the business without driving myself into the ground, which is my usual MO.  I did something with myself that I use with clients – I “chunked it down” into small manageable pieces and settled on one in particular for Monday on something that is vital to my business.  To hold myself accountable to get that done, I have to send the fabulous coach an email that I completed it.  Believe me, that will make it happen!

Do you need to chunk it down, get it done, and hold yourself accountable?  Comment on this blog and I will do that for you!

And here she is…the fabulous coach, Ms. Debbi Bifulco!  Let’s see if she notices she is out here.

Deb Photo

Tracking Your Leads

Tuesday, February 2nd, 2010

Do you ever wonder how to keep an organized system to track all the leads you receive for the best Return on Investment? Denise Flynn of Flynn Electric created an Excel spreadsheet to track exactly where all her business comes from. It tells her who has called her company, where they found her and how many dollars were spent. Says Denise, “It keeps me on track on a monthly basis and helps me remember to ask where people hear about us. The discipline comes in opening it every time I answer the phone.”

 How do you keep track of your business leads? Write me back and let me know!

A New Year’s Business Resolution – Part Two

Monday, February 1st, 2010

Last week’s resolution was “I will do better at managing my business finances”.   This week let’s address the resolution “I will work harder and longer on my business this year”.

How many business owners are just locking the office door when the rest of the town is watching David Letterman?  They collapse into bed only to have the alarm ring, in what seems to be only ten minutes.  They stumble into the shower, throw on clean cloths and try and wake up in the drive-through lane at Starbucks.  Does more of this sound like a good resolution?

So then how do we get more work done for your businesses?  I propose that we take last week’s resolution and combine it with this weeks, to get; “I will work smarter on my business this year”.  “I will spend my time doing what gets me the most business and in turn the most profit.”

How do you make your money?  Creating works of art, fixing leaky pipes, adjusting crocked spines or finding new and better way of distributing products?  What you don’t make money at is doing your own payroll and bookkeeping, or being your own advertising and personal department.  All too often business owners believe that their time is free.  “I can do my own adverting or bookkeeping to save money.”  But what are you really giving up?  More revenue from the new customers you could have found, time at home with the kids and spouse or maybe joining the bike club you see on the way to work every Saturday morning. We all have a limited amount of time, are you investing yours with the greatest return?