When was the last time you created a new product or service for your business? When was it something no one else was doing?
I read in Break From the Pack about how it should pass the EMBER test. Spend an hour today working on something new for your business and apply the test – you will be glad you did!
(E) Does it make us extraordinary and stand out from the crowd?
(M) Does it matter to clients and get customers excited?
(B) Does it break new ground?
(E) Does it encourage evolvement? Is organized toward making the business evolve.?
(R) Is it real?
Reading others blogs, reading e-newsletters from my industry, but most of all remembering conversations I have with clients and co-workers is the easiest way.