You may have often heard the expression about hunting when referring to sales and marketing. Hunting for potential customers. But what if you are hunting for fish in the forest? Right…you won’t find one!
So when thinking of who you are going to target for sales of your products and services, think about where you find the right people and if what you offer fits their needs. Be objective. One of the biggest mistakes people make is targeting the wrong prospects.
By the way, if you said the words “anyone” or “everyone” in thinking of who you are hunting…stay tuned for how those words can distract you more than anything.