Some people think it is a logo. Some people say it is the photography they use on their business cards, brochures, and website. All of those are part of branding. But branding is also what you wear, how you greet your customers, even how you write. Seth Godin talked about typeface and consistency a couple of weeks ago on his blog.
Consistency in brand is the key to the kingdom. So think right now – what are all of the components that make up my brand? Where do I touch the public? Am I consistent? Is it professional? What can I improve? The answers may amaze you.