Building on what I talked about last week about branding, let’s expand on the things to think about concerning building a brand you can’t see. Here are some questions:
How do you greet your customers?
How do you answer the phone?
What do you wear to meet with them?
How prepared are you?
Do you show up on time?
Did you research their company before the meeting if it is the first time you meet with them?
Is what they need your top priority?
If you can answer these with certainty and you would want to buy your products or services from you (or better yet, make me want to buy them – since I am rather picky!) then you are halfway there.