August 12th, 2010
by Sandy Riser
Last week we talked on how to work on things we need to get done. This week let’s talk about when to work on them.
Calendaring is key to your success. It can be electronic or paper – whatever works best for your lifestyle.
On the calendar there should be meetings – meetings with clients, internal to your business, external where you are meeting other, and marketing events.
Now you also need to include a meeting time with yourself! You need to put an appointment on the calendar in which you will work on getting the things done we have been discussing for the last month.
And most of all, you need to respect that appointment like any other.
Tags: business coaching, getting things done, time management
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August 12th, 2010
by Sue Zepeda

Last week we focused on how choosing the right information streams can help you maintain a competitive edge in your business. So it follows that if you have staff, even if it is just one other employee, it is also important to encourage them to work towards that common goal.
This encouragement can be in many forms. The most obvious one is the allocation of resources to training.
For instance, one company I know, Martin Insurance Consultants pays for their employees to attend webinars on various insurance and social networking topics and sends them to two or three industry-specific seminars throughout the year. By investing in their employees, they are also investing in their own company.
If you are a smaller company with fewer resources, a few other less costly ideas to try:
- Have industry specific periodicals or magazine subscriptions available
- Allow for professional development reading time as part of the daily schedule
- Provide common areas for coffee and/or lunch to help stimulate discussions and knowledge sharing
Remember, investing in your employees also means you are investing in your company!
Next week…find other information sources when you need them.
Happy organizing!
Tags: business, employees, information, training
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August 10th, 2010
by Sandy Riser
How many of you have done some really cool marketing activity that you just knew was going to be great and it ended up being a dud? How did you figure out why?
I have worked with a lot of businesses who just chalk up a marketing flop to “no one showed up to the trade show”, “no one watches that TV station”, or “it’s a lousy networking group”. The question to ask is how you could have known that. What did you not do that you will make sure you will do the next time? What questions or confirmation did you get before an event or putting in an advertisement?
The ideal world is one in which you do that before you invest time or money, but if you don’t, make sure you do it after. What is that saying – first time shame on you, second time shame on me?!
Tags: Marketing, networking
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August 5th, 2010
by Sandy Riser

Last week we talked what to work on. This week I want to focus on how to work on them. I learned this technique from one of my gurus, Chet Holmes.
It is called the Six Things I must do today – the number can be 2 or 5 or whatever you have time for that day…but six should be your limit. Here are some key components:
- Commit you will not stop working until all six are completed
- It gives you daily accountability
- If you have trouble getting them done, ask yourself “What is the worst thing that will happen if you do not? What is the best thing that will happen if you do?”
- If you need it, give yourself a reward when you do this exercise for 30 days, then a bigger reward at 100 days.
Ask your accountability partner (your business coach, a co-worker, your best friend) to make sure you do these every day. Comment here how this works for you!
Tags: business coaching, getting things done, time management
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August 4th, 2010
by Sue Zepeda

Last week we discussed the onslaught of information we are hit with day after day from TV, newsletters, white pages, blogs, magazines, etc. But there is a way to calm the storm.
When it comes to your business, which ones are most timely and relevant to your area of expertise? Decide to invest your time (and resources) only in sources of information which help you grow or maintain the competitive edge in your field.
Make a conscious decision to discard the rest with limited value for you or your business, and then designate some time each week to keep yourself on top of your industry with information that really matters.
In the end, investing in relevant information really will help calm the “information overload” storm.
Next time… the importance of investing in your staff.
Until then,
Happy Organizing!
Tags: competitive edge, expertise, information, overload
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August 3rd, 2010
by Sandy Riser

I subscribe to Seth Godin’s blog (it is one of my favorites) and yesterday he had a great one on sabotage and marketing. I just had to share it.
Tags: Marketing, sabotage, Seth Godin
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July 29th, 2010
by Sandy Riser
Last week we talked focus and commitment. This week I want to highlight an exercise that really helps my clients identify goals and put definition around getting things done.
WHAT
– Objective you are committed to achieving
– In the next 30, 60, 90 days
WHY
– Why is this a priority
– Who else will benefit
– How will it feel
– How will you grow, what new habit will you have
HOW
– Specific actions (down to the smallest actions needed)
– Dates to be completed
– How will you know it is done
You should never have more than three of these going at one time. Try it, you’ll like it!
Tags: business coaching, getting things done, time management
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July 28th, 2010
by Sue Zepeda

Are you drowning in a sea of information?
We are bombarded daily with more information than we can handle from our TV’s, radios, mailboxes and Inboxes. According to the Information Overload Research Group at http://www.iorgforum.org/, “53% of people surveyed believe that less than half the information they receive is valuable or useful.”
Still, like sun worshipers on the beach we are determined to soak up even more.
But how much information do we really need to have for our personal lives and business? More often than not, the information we receive is far greater than what we actually require; hence the creation of Information Overload.
In the next few weeks I will focus on how you can fight back – and make choices that will increase your ability to make informed decisions about your business with the information that you choose to keep.
Until next time,
Happy organizing!
Tags: business, decisions, information, overload, valuable
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July 27th, 2010
by Sandy Riser
I was on a trip this past week and had a horrible experience with customer service with a hotel that prompted me to write today about how customer service is marketing. So many businesses forget this – if a customer has a bad experience, how many people do you think they will tell? In today’s world, with all of the online reviews, etc. they will tell plenty! None of us can afford that kind of marketing.
Think about all of your interactions with your customers. What must it be like to be on the receiving end of your customer service? What is needed to make it one that they will tell all of their friends about how good the experience was? How can you make them raving fans?
Today, observe all of your client interactions. What do you think your customers are thinking?
Tags: customer service, Marketing
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July 22nd, 2010
by Sandy Riser
Last week we talked about how to identify what you want to work on. This week I want to focus on commitment and an exercise that really helps me get to exactly what I am going to do.
First I look at this:
- What is broken/needs to be fixed
- What needs to be perfected
I create no more than three of each in my business. So if last week we were looking at sales and marketing, what are the things that just don’t work in your business and then what works, but could be so much better.
The commitment comes that you will work them until they are done. You can’t add a new one until these are done. Then the key is to schedule time on your calendar (just like an appointment) to work on them.
So try that today – what are the three (maximum) things you need to fix and the three you need to perfect. Stay focused on those and you will get so much more done than you could imagine.
Next week – an exercise to put definition, focus, and commitment on the “what to work on”.
Tags: business coaching, getting things done, time management
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