There are many ways to create raving fans out of your clients and prospects, but today let’s talk about literally making them fans…fans of your Fan Page on Facebook!
I am sure you have heard of viral marketing when it comes to social media. Well, the way you can make your messages “go viral” as an organization is through your Facebook Fan Page. One of my clients is the Tucson Jazz Society. The other day I asked on their Fan Page for current fans to invite their friends to become fans of TJS’s Fan Page. In 48 hours we got 15 more fans! We just asked.
So, don’t forget to ask. Just like if you met someone at a networking event and you wanted to get to know more about them, you’d ask. It is the same with your Fan Page. Just ask.
So, you have a blog and it seems no one is reading. Or you have a Facebook Fan Page and you never get any new readers. Ask yourself how people would know it was out there?
I have a client who was going to put her business out on Facebook as a Fan Page because her target market is individuals and mostly women in the biggest growing sector of Facebook – 40 to 60 year olds. I went to become a fan (or Like as you now have to do on Facebook) and it was not there. That was a missed opportunity – I would have written something really cool on the wall of that page.