I was in Santa Barbara for the past few weeks and had a wonderful spa experience at Cielo Spa. During my four hours (yes, four hours) of treatments, the owner and I started talking. I complimented her on the website work for her spa that she came up right at the top of a Google search and that was hard to do! And as a side note, almost always very expensive.
She told me that she gets mostly visitors due to her web presence, but she wanted more local repeat business. We talked about how she could make that happen. She almost did not local networking and she knew that would be key for her to cultivate a local clientele.
So, think about your marketing. What do you know you need to do that you are not doing? What is stopping you? Don’t say money because there is so much you can do for hardly any cost. Are you doing all of them?
Pick up Guerilla Marketing if you aren’t sure – it specializes in small business marketing.
When we start out a business we spend a lot of time on the identity of the business – our look for our marketing materials, how we will interact with prospects and clients, etc. Years later, that vision is often blurred and it is time to put it back into focus.
How many of you have done some really cool marketing activity that you just knew was going to be great and it ended up being a dud? How did you figure out why? 
I was on a trip this past week and had a horrible experience with customer service with a hotel that prompted me to write today about how customer service is marketing. So many businesses forget this – if a customer has a bad experience, how many people do you think they will tell? In today’s world, with all of the online reviews, etc. they will tell plenty! None of us can afford that kind of marketing.
What is new in your business? Do you have a new product, a new offering, a new package of services? If not, it is time to create one. 
There are many ways to create raving fans out of your clients and prospects, but today let’s talk about literally making them fans…fans of your Fan Page on Facebook!
So, you have a blog and it seems no one is reading. Or you have a Facebook Fan Page and you never get any new readers. Ask yourself how people would know it was out there?
I get asked this question all the time. Based on statistics and my own personal experience, twenty percent will keep your from the roller coaster we often experience if we do not market enough. You know, first you have enough clients, then all of sudden you do not. This is often because when we have “enough” clients, we stop marketing!