So, you have a blog and it seems no one is reading.  Or you have a Facebook Fan Page and you never get any new readers.  Ask yourself how people would know it was out there?

This is going to seem weird, but you need to market your marketing!  Drive people to your website, Fan Page, etc. by advertising.  Not the kind of advertising that costs money, but put links in your email signature, talk about it in your newsletter, add it to your business card, or send a postcard to your clients. 

Take a minute and think about all the places you could advertise that you are using these other medias.  Write it down and start today.  Share any ideas here about other places you think it would make sense to “advertise”.